IN THE NEWS

Advertising budgets are nothing to gamble with these days, so instead of hoping you've got a winning hand, I'd like to offer this checklist for your Google Adwords accounts:

03.26

Danielle Leitch

"EVENTS: A LinkedIn Application Marketers Should Consider"

EVENTS: A LinkedIn Application Marketers Should Consider

03.25

Andrew Wetzler

"Wanted: Top Search Results at No Cost�.With Little Effort"

Wanted: Top Search Results at No Cost�.With Little Effort

03.25

Sonya Wood

"The Importance of Advertising on Multiple Channels"

The Importance of Advertising on Multiple Channels

02.24

Joe Teixeira, Manager, Web Intelligence

"It Takes a Village to Raise a Culture of Web Analytics"

It takes a village to raise a culture of Web Analytics.

02.24

Andrew Wetzler, President

"Viral Marketing Takes 5th Avenue by Storm"

Viral Marketing Takes 5th Avenue by Storm

02.24

Danielle Leitch, EVP of Client Strategy

"Client Service & Communication Are More Important Than Ever"

Client Service & Communication Are More Important Than Ever

01.26

Andrew Wetzler

"There�s Just One Catch About Social Media Marketing"

There are a lot of things that make the Internet interesting and dynamic. One is that organic search has leveled the playing field with respect to companies of any size being able to compete against much larger organizations.

01.26

Danielle Leitch, EVP Client Strategy

"How to Use LinkedIn for Business"

LinkedIn has become an invaluable asset to many professionals, regardless of the company or vertical they work within. It is an incredibly powerful networking tool and can also be useful from a marketing standpoint, since it now offers paid advertising.

01.26

Client Spotlight January 2009

"Client Spotlight With Meals Matter"

At the beginning of each year Mealsmatter.org (a non-commercial website managed by the Dairy Council of California) hosts a Nutrition & Fitness Challenge aimed at helping individuals get back on track with their New Year's resolutions. Designed by registered dietitians, this three-week Challenge focuses on how to control holiday weight gain and renew a healthy lifestyle with guidance on nutrition, fitness, and meal planning.

01.26

Heather Wall, Client Strategist

"The Demise of the Newspaper"

The number of people going online for anything and everything continues to rise. No surprises here. However, this migration has left the newspaper industry out in the cold.

12.17

Andrew Wetzler, President

"Find Your Discomfort Zone Quickly"

It struck me recently that for the first time in a while, the pace of change on the internet has picked up substantially. By pace of change, I mean that the speed of innovation feels like it's 2001 again.

12.17

Danielle Leitch, EVP Client Strategy

"Sponsored Video Ads On YouTube - Via Google Adwords"

A recently released feature from YouTube, allows video clip owners to promote their YouTube Video Channels via sponsored listings/ads.�Although these are displayed on the YouTube network, the advertising arrangements are made through your Google Adwords account.�As a result, you can compare and contrast traditional Keyword Cost Per Click activity alongside these new sponsored video placements and their results.

12.16

"Client Spotlight With Dr. Louis DeLuca"

Dr. DeLuca is a board-certified plastic surgeon based in Boca Raton, Florida, whose practice is focused on breast and body contouring. He sat down with MoreVisibility recently to discuss his experience partnering with us for SEO and SEM consultation.

12.16

Ryan Faria, Campaign Manager

"Alternatives to the �Big Three��Advertising Beyond Google For B-to-B"

In this current economic state, advertisers are trying to utilize additional Internet platforms in order to maximize profits.

11.25

Danielle Leitch, EVP Client Strategy

"Website Planning for 2009"

Have you thought about your Online Marketing plans for next year? Did you create a New Years Resolution List for your website? Now is the time to do some housecleaning of your search marketing and optimization activities from 2008 and plan ahead for success in 2009.

11.24

Andrew Wetzler, President

"Do I Need A Mobile Version of My Site?"

The truth is that most businesses probably don�t need a mobile version of their site yet, but if you are tempted to build one, then I really hope you have a series of other, more fundamental, bases covered already.

11.24

Lesley Gross, Senior Manager of Client Strategy

"Local Business Search and Submissions: Take Control of Your Online Presence"

The execution and management of local search marketing campaigns can be a daunting task, but with an estimated double-digit growth expected in this arena through 2012, it is a necessary component of any local business� marketing plan.

11.24

Brett Yeager, Internet Channel Sales Manager

"Provident Bank"

Provident Bank is the largest independent commercial bank headquartered in Maryland, with more than $6.4 billion in assets. We serve individuals and businesses in Greater Baltimore, Greater Washington and Central Virginia with a network of nearly 150 branches.

10.29

Jim Higgins, Vice President Sales & Marketing

"CENSEO CORPORATION"

Censeo is a human resource consulting firm specializing in Internet based assessments and surveys.

10.28

Danielle Leitch

"Making Every Online Advertising Dollar Count"

In today�s volatile economy, consumers are becoming much more cost conscious. So why should advertisers be any different?

10.28

Andrew Wetzler

"Use Your Website to Create Efficiencies in the Sales Process"

Prior to getting involved with the Search Engine industry in 1999, I spent ten years consulting with companies about more traditional direct marketing activities like call centers, inside sales departments and direct mail.

10.21

Marjory Meechan

"Setting Goals for SEO Success"

Perhaps the most important step towards search engine optimization success is setting the right goals.

09.25

David Green, Affiliate Program�Manager

"Affiliate Summit East Recap"

This August I had the pleasure of attending Affiliate Summit East. It was held at the Seaport Hotel and World Trade Center on Boston Harbor.

09.25

Andrew Wetzler, President

"Book Me A Trip To: TOTAL DRAMA ISLAND!"

The internet effectively differentiates users by their degree of aptitude, which in many instances reflects generational differences.

09.25

Kevin Atkinson, VP Program Development

"INTERIORS by Decorating Den"

MoreVisibility designs and develops a landing page and paid search campaign for INTERIORS by Decorating Den.

08.27

Michael Del Chiaro, President

"MY1STOP.com"

08.25

- Andrew Wetzler, President

"Lean Toward Over-Educating"

MoreVisibility participated in a �Business Make Over� program with a major, national newspaper last week.

08.25

-Jayne Wesner, Campaign Manager

"Blogging: Is It Really Worth It?"

Blogging has become incredibly popular now among many Internet users

08.25

- Danielle Leitch, EVP Client Strategy

"Tips on Selecting an SEM/SEO Agency"

It can become a challenging situation for those marketers not familiar with Search Engine Marketing & Website Optimization to accurately interview and select the best agency to outsource their online advertising and site optimization program.

07.23

-Michelle Stone, SEO Specialist

"Adobe, Google, Yahoo and the New and Improved (Sort of) Flash"

When Adobe announced that it had given Google and Yahoo insight on their Flash technology, the Internet went wild with speculation � but what does it really mean?

07.23

July 2008 Client Spotlight

"July 2008 Client Spotlight"

07.22

- Joe Teixeira, Manager of Web Intelligence

"If the Economy is so Bad, Why Am I Doing So Well?"

Don�t become another victim of hard economic times. Use Google Analytics to maximize your marketing budget dollars, and make money from doing so!

07.22

- Andrew Wetzler, President

"Google Walks The Walk"

Saul Hansell, the respected reporter for the New York Times, wrote an insightful blog last week about Google and the fact that they have actually been limiting the number of sponsored ads that appear in the search results in an effort to improve �ad quality�.

06.17

- Andrew Wetzler, President

"Wanted: A Talented Soft Pretzel Baker"

We stumble across potential inefficiencies in a marketplace that may be able to be converted into a viable business opportunity. The internet can be an incredible platform and incubator for such ideas.

06.17

- Khrysti Nazarro, Director of Optimized Services

"10 Common SEO Myths Debunked"

Daily discussions with clients and prospects remind me that not everyone lives and breathes Search and there�s still, in mid-2008, a lot of false information out there.

06.17

- Danielle Leitch, EVP Client Strategy

"How Does Your Website Appear "On The Run"?"

Is your website supported on mobile devices? Although mobile search is still in its infancy stage, people may be looking for your website on these devices.

06.17

June 2008 Client Spotlight

"June 2008 Client Spotlight"

05.20

- Michelle Stone, SEO Specialist

"The Slow Rise of the Social Media Press Release"

Two years later, the press release is still alive and kicking, and its presumed successors, the social media press release (SMPR) and the social media news release (SMNR) remain largely un-adopted. What are a SMPR and an SMNR?

05.20

May 2008 Client Spotlight

"May 2008 Client Spotlight"

05.19

- Andrew Wetzler, President

"Your Website Is You"

I find it fascinating to take stock of websites today from a usability perspective. They range from organized to disheveled and there is not always a correlation between the size of the company and the intuitiveness of the website.