Leadership

Andrew Wetzler, President, co-founded MoreVisibility in October, 1999. Andrew writes extensively on Search related topics in a variety of industry trade publications, is a member of MSN's Search Advisory Council and is the Membership Chair of the Direct Marketing Association’s Search Engine Marketing Council. Prior to MoreVisibility, his background includes 10 years of Direct Marketing consulting where he taught organizations how to better utilize multiple channels to improve campaign performance. Andrew serves on the Board of Directors for Jambase.com. He holds a B.A. in Economics from Tulane University.

Dennis Pushkin, CEO, has an extensive history of senior corporate management. Prior to MoreVisibility, he was CEO of a $100 million, 550-unit, 3,000-employee retail services company and previously owned a 275-unit international franchise company. Dennis is a graduate of the McIntire School of Commerce at the University of Virginia.

Danielle Leitch, Executive Vice President of Client Strategy, brings over 12 years of marketing and business development expertise to MoreVisibility, working with both online and more traditional organizations. She is a regular speaker at industry events internationally, including the Search Engine Strategies (SES) Conference. Danielle has been sourced by numerous publications to provide commentary on Paid Search campaigns and trends, as well as analytics/conversion tracking — particularly as it relates to auditing paid listings. She is personally certified by Google as an AdWords Qualified Professional, in addition to MoreVisibility being a certified Google AdWords agency.

Gina Barron, Vice President of Client Development, brings nearly 20 years of direct marketing and sales experience to MoreVisibility. Barron has served in management capacities at several major companies including IBM, PacTel and Siemens. Her areas of expertise include pre- and post-sale revenue generation, add-on service marketing, fostering client relationships, and sales force supervision. She developed and published a training manual for IBM sales people, and launched the first IBM PC Center in the United States.

David Kelly, Director of IT, brings over 20 years of experience in software development and project management in industries ranging from direct mail, apparel, property management and hotels. Prior to joining MoreVisibility, Kelly managed software projects involving all aspects of catalog and internet sales for a leading Direct Marketing firm.  Kelly is a graduate of Oklahoma State University where he earned a Bachelors of Science degree in Computer Science.

Khrysti Nazzaro, Director of Optimized Services, brings years of experience from the publishing industry, including nonfiction book production, design, and editing. Her print background has uniquely prepared her to consult with clients on issues of website layout, taxonomy, content optimization, and copywriting. Khrysti is a magna cum laude, Phi Alpha Theta graduate of Brandeis University in Waltham, MA; and is currently completing her MBA, with a specialization in Marketing, at Lynn University in Boca Raton, FL.